Dear Field Service Management SaaS Marketer:
I feel your frustration.
Your prospects are trying to manage field service networks – often very complex ones with multiple third-party partners – with the same old inefficient spreadsheet/forms/email/phone system they’ve always used.
And they’re struggling to get a handle on visibility, tracking, and third-party billing, all while their operational costs keep rising.
You could solve those issues for them. You know how big an impact mismanaged communication has on those rising costs. You know how much time and resources go into correcting mistakes caused by the failure to capture accurate information in the field.
But you’re having trouble finding the time to add new features to your product, manage implementation by your current customers, and develop compelling content to feed your marketing machine.
Maybe that challenge is why only 24% of SaaS businesses publish educational content for their target audience. Or why they end up publishing mostly company-focused content that doesn’t make readers want to come back for more. Or why their white papers read like DVD manuals.
If that sounds like you, get in touch and let’s talk about how to beef up your content strategy.
If you’re already doing all the right things and just need help doing MORE, let’s talk about your marketing goals and how I can help you meet them.
Hop over to my portfolio to see what I’ve come up with for my clients, and then hit that button below to drop me a line. Together, we’ll keep that machine fed and turn readers into prospects into customers.